Task: Using the tool below (the link may only work within the college) you must create 10 different mind maps and screenshot them using keywords from your theme/subject.
http://search.credoreference.com/
With each mind map you must choose at least 3 nodes that you can write about and add to your research.
The theme for my final Major Project is most about “Marketing”. I’ve created my first mind map about marketing.
1. Marketing
The definition of Marketing Concept is the management philosophy according to marketing agencies’ aim which can best achieved through identification and understanding of consumers and customers, their goals, needs, wants, motives, habits, thoughts and feelings,etc.
Marketing concepts are forms of creative ways to get groups of consumers (target audience) to desire and the need to buy those products or services.
2. Media
Media mass is the use of media technology to spread a message to a large audience. There are many ways to communicate a message to an audience like social media, television, radio, film, magazine etc.
Broadcasting is the ability of transmitting a message to wide rand of people. The opposite of broadcasting is narrowcasting which only transmits a message or advertisement to a specific group of people. It’s more of an local radio, newspaper, television program. A great example of broadcasting to a wide range of people is the BBC.
Social Media is an online format for people and businesses to share photos, audio, videos, and information. Examples of social media sites or apps Facebook, Twitter, Instagram, Google +, LinkedIn, Pinterest etc. We are living in a time where mostly everyone is connected to social media so if connected then business are their products and services there. The company Always released their social media campaign called #LikeAGirl which became one of the top 10 Youtube ads of 2014.
3. Magazine
Magazine is a periodical publication which contains illustrations, graphics, images, advertisements, short articles written by in-house and external authors. Magazines are usually printed on paper. Some of the magazines I was influenced by are VOGUE, ELLE, Creative Review, and W Magazine. It’s said to be the first magazine in the UK was called, Athenian Gazette later changed to Athenian Mercury.
4. E-commerce
E-commerce is the transaction of buying and selling products or services through the internet. Business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. In the 1970s electronic funds transfers were introduced but originally they were referred as electronic commerce.
Computer is an electronic device which receives information or data and converts it to a program or sequence. Concerning who invented the computer there are many names that pop to mind like Alan Turing, Tom Kiburn, John Atanasoff, Freddie Williams and many others.
Smartcard is a small devious with a built-in microchip with is loaded with data, personal information, telephone calls, cash payments and other applications. The only way the information can be read is though a card reader.
5. World Wide Web
World wide web or (www) is part of a system which is on a internet server. You can access the world wide web by using web browsers like Chromo, Firefox, or Internet Explore . HTLM (HyperText Markup Language) is the language which is formatted on the documents. In a web page you can have images, audio, graphics, videos, link etc.
Search Engine is a program which allows you to search and identifies date which is triaged by keywords or characters written by the user. There are many search engines program such as Google, Yahoo and Bing.
Internet is a global network which connects millions of computer world wide. The internet isn’t owned by a person or a company you can obtain the internet through a service provider like Sky, Talk Talk, Virgin etc. It is said that the largest number of internet users are China, USA, and Indian. The internet allows us to connect from different countries and exchange news, stories, data and opinions.
6. Social Marketing
Social Marketing is not about telling the public what they want or need it’s about listening to what their needs and desires. It’s more easier for companies trying to sell a product or service to know what their target audience wants for them, there they can build there strategies. The main focus of social marketing is about deep research and evaluation. “Marketing” on the other hand talks to the consumers about the planning process. It refers to the “Four Ps” of marketing, which are 1. the conception of a product, 2. price, 3. distribution, and 4. promotion.
7. Television commercials 
Television commercials or advertisement it’s about trying to promote and sell a product or service with a short amount of time. TV ads are played in between television programs on certain networks. This type of adverting is quite expensive and hard to pull off. You must consider the network and the program you want your ad to be showed because it has to go along side with your target audience. Ads can take up to 30secs to 1-3 minutes but the longer the ad the more expensive it is to show on television.
Direct marketing is not about promoting on the television, internet, radio or social media it’s about advertising face-to-face. There are many different types of direct marketing like door-to-door, telephone selling, mall order, and fliers.
Relationship marketing is when you have created a strong, loyal and long-time relationship between the customer and the company or brand who is selling a product or service.
8. BRANDING
Branding is the act of creating a unique look and name of a company which can be established in the market. This is normally done through an advertisement campaign with a continuous theme running through it. The main aim is to establish a new and exciting presence in the market to obtain and keep loyal customers.
Corporate branding is to create a high standard of corporate branding for big times companies. In the corporate branding everything must have the same name, logo, colors, font. The look or brand must be continuous to keep the label going.
9. Market Research
Market research is the act of obtaining information on the consumer reaction on the products or services being sold. It analyses the behavior, characteristic, spending habits, research on the market. Market research contain two types of research primary and secondary. Primary research is research you yourself have done. Examples of Primary research are questionnaires and interviews. Secondary research consist of information you’ve gathered from other source like books, Internet, report, articles.
10. Electronic Magazine 
Electronic Magazine or (e-zine) is an online magazine which is posted on a weekly or monthly bases. Now, a days everything is on the internet so well known magazines are able to be viewed online. It’s very easy for a person to have their favorites magazines on their smartphone or tablet. Plus, I think it’s more cheaper to produce because your not spending a fortune on paper and it being printed.
rebecaelimendoza.wordpress.com 